72andSunny Builds a Creative Park on Abbot Kinney Boulevard
A vacant lot behind Joe’s restaurant on Abbot Kinney Boulevard has become a pop-up park designed to foster collaboration among Venice’s creative community.
72U, a creative residency program run by Playa Vista advertising firm 72andSunny, gathered an architect, mechanical engineer, two designers, a photographer and a filmmaker to develop the interactive gathering place. It will remain open to the public for at least nine months.
The Venice Pop Up Park features free Wi-Fi, modular seating, a performance stage and a chalk board for brainstorming sessions. Portions of its wooden fence fold down to create tables.
Venice Place Project developers Dan Abrams and Greg Reitz offered temporary control of the space to 72U during the recent TEDx Venice Beach speaker series.
“We crowdsourced people’s desires and overwhelmingly they said they needed a creative co-working space,” 72U creative director Maria Scileppi said. “We want this space to be a platform for the community to come together and share their talents.”
Visit venicepopuppark.com to reserve space at the park or 72u.org to sign up for 72U’s next creative challenge.
— Joe Piasecki