Photo by Greg Mitchell

Photo by Greg Mitchell

These days there’s no escaping the ALS Ice Bucket Challenge, a social media phenomenon that has people dousing themselves with ice water to raise awareness and donations for combating Lou Gehrig’s disease – and daring others to do the same. Cynthia Hoepner, principal of St. Bernard High School in Playa del Rey, took her medicine last Thursday, calling out St. Monica High School Principal Alex Chacon to step up to the plate.

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