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There was no Fourth of July fireworks celebration last year in Marina del Rey, and the reaction by the community was swift – anger, disbelief, and large-scale disappointment on behalf of adults and children who have come to expect fireworks for this historic event.

Los Angeles County Department of Beaches and Harbors Director Santos Kreimann is determined to find a way to bring the fireworks back this year.

The Department of Beaches and Harbors, the entity that pulls the event together, was hampered by Los Angeles County’s budget crisis last year and unable to fund the time-honored event, which involves other groups such as the Los Angeles Police Department, county Sheriff’s Department, county Department of Public Works, and others.

Kreimann, whose office bore the brunt of the complaints, said he is dedicated to bringing back the fireworks and has been working on a viable plan to secure funding for this year’s Fourth of July celebration.

Part of that effort is being spearheaded by Catrina Love, senior marketing analyst for the Community & Marketing Services Division of Beaches and Harbors.

In a letter to community members, Love said that since the mid-1990s, Beaches and Harbors has “proudly presented the Marina del Rey Fourth of July Fireworks Show as the region’s most popular celebration of our nation’s Independence Day – until this past summer when the show was regrettably canceled due to the county’s budget crisis.”

Love said that while the department wants to bring back the fireworks, it can’t do it alone and is encouraging the community to step forward to help.

“With the show’s costs totaling about $115,000, we’re in need of sponsors and donors to help underwrite this community fireworks display, which is offered free to the public. We ask that you consider supporting this event, with the understanding that your contribution will directly fund the costs of the fireworks show, including traffic mitigation and other necessary services,” Love stated in her letter.

The fireworks show would be scheduled for Wednesday, July 4 at 9 p.m. A 20-minute fireworks display shot from a barge in the Marina’s main channel can be viewed from virtually anywhere in the Marina, but according to the department, some of the best viewing locations are at Burton Chace Park and Fisherman’s Village. An estimated 25,000 spectators in Marina del Rey, Venice, Playa del Rey, Playa Vista, Westchester, and other areas throughout Los Angeles are expected to attend.

Several sponsorships are available, starting at $100, with benefits ranging from acknowledgement on the department’s website and social media platforms to radio spots, newspaper advertisements and online interactive advertising, said Love.

Customized sponsorship packages are also available. The sponsorship packages include Grand Finale Presenting Sponsor – $25,000; Platinum Sponsor – $10,000; Gold Sponsor – $5,000; Silver Sponsor – $1,000; Bronze Sponsor – $500; Individual and Family Sponsor – $100; and Patriotic donations by anonymous donors in any dollar amount of the donor’s choosing.

“By promoting the 2012 Fourth of July Fireworks Show, you will promote and enhance your public profile not only in the Marina del Rey community, but to an ever-increasing number of visitors to this unique waterside destination from communities with canceled fireworks displays. We need your help to keep the tradition of the fireworks show alive. Please join us in our effort to bring back the show in 2012 by becoming a sponsor,” said Love.

Sponsorship and donation inquiries can be directed to Catrina M. Love, senior marketing analyst, County of Los Angeles Department of Beaches and Harbors, 4701 Admiralty Way, Marina del Rey, CA 90292.

Information, (310) 305-9511, fax (310) 822-0119,

e-mail, clove@bh.lacounty.gov, or

http://marinadelrey.lacounty.gov.