Jennifer Ferro has been selected to succeed the retiring Ruth Seymour as the new general manager at public radio station KCRW, Santa Monica College (SMC) officials announced February 20th.

Ferro, formerly the station’s assistant general manager, began her new position Monday, March 1st.

“Jennifer epitomizes the perfect mix of traditional public radio experience, and the strategic and creative new media thinking that will be critical to KCRW’s continued success in the years ahead,” SMC President Dr. Chui L. Tsang said.

Ferro has worked in all areas of the station’s operations, including programming, marketing, new media, technology development and fundraising since joining the KCRW staff in 1994.

She was promoted to assistant general manager in 1997.

“I’m thrilled to be able to get the opportunity to lead the best public radio station in the country and I’m excited to work with the station’s incredible staff on the challenges and opportunities in front of us,” said the station’s new general manger. “It’s a dream job.”

Seymour retired February 26th after running KCRW for 32 years and helping build it into a National Public Radio affiliate with a global audience.

“Jennifer is an ideal choice to lead the station forward,” Seymour said. “She brings her own unique approach and vision to KCRW. She’s innovative, courageous and independent.”

Ferro is the executive director of some of the station’s most popular programs, including “Good Food with Evan Kleiman,” and “DnA: Design and Architecture with Frances Anderton.”

In addition, the new general manager is also leading the station in working with SMC to build a new facility for KCRW, which will be integrated into the college’s Academy of Entertainment & Technology campus. The new facility, which recently won a creativity award from the Urban Land Institute, is scheduled for completion by 2013.

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