Santa Monica staple Fred Segal will open its home and lifestyle store Fred Segal Green with a party Friday, April 25th.
The store has an environmental mandate and retails only eco-friendly and fair trade products from around the world.
A part of that initiative was to have an entire green construction, from building materials to finishes, for the 1,200-square-foot space in Fred Segal’s east building.
Deborah Guyer Greene, founder and co-owner of Venice’s epOxyGreen was commissioned to create the sustainable store design.
Fred Segal Green president Christine Stafford says they worked closely with the eco-friendly building and design product supplier epOxyGreen and the green construction management firm Green Planet Building.
The firm is certified by Build it Green and is a member of the U.S. Green Building Council.
Greene adds that the materials they used include those that are reclaimed, recycled, formaldehyde-free, non-toxic, organic and all-natural.
The product lines in the store include simbl, Esque Studio,
Arcade Avec, Maoli, Friedemann, Buehler, Dalaleo and Ecosmart.
The public is invited to the opening party at 4 p.m. Friday in the store, 500 Broadway, Santa Monica.
Information, www.fredsegal green.com/.