The Los Angeles Kings and D.I.S.C. Sports and Spine Center of Del Rey officially christened their custom-designed Open 6.50 sailboat Slap Shot at Burton Chace Park in Marina del Rey Monday, March 29th.
Under a joint promotion between the two organizations, Slap Shot will take to the Pacific Ocean this spring and summer as the first NHL (National Hockey League)-themed sailboat to compete in West Coast sailing events, said a spokesperson for D.I.S.C., the official medical center partner of the Kings.
On hand for the christening were Luc Robitaille, president of business operations for the Kings, Bailey, the Kings mascot and Dr. Robert S. Bray, Jr., CEO and founding director of D.I.S.C.
“This has been a very exciting year for the Kings,” Robitaille said. “We have made a concerted effort to expand awareness of the brand through a variety of non-traditional avenues. Now, thanks to our great relationship with D.I.S.C. and Dr. Bray, we will be seen by land, air and sea, a true marketing hat trick.”
The sailboat is part of a boat series from Open Sailing USA and is valued in excess of $100,000. Slap Shot was custom-designed with the color schemes of the Kings, which includes purple, silver, white and black with a purple sail displaying logos of both the Kings and D.I.S.C.
“As the Kings set sail for the playoffs and our strong relationship with the team, D.I.S.C. is proud to keep the momentum going through spring and summer,” said Bray. “From the frozen ice to the Pacific Ocean, this is a novel approach to expand the visibility of both organizations throughout Southern California.”
Slap Shot will be officially unveiled to the fans outside of STAPLES Center in downtown Los Angeles at 5:30 p.m. Thursday, April 8th with a host of activities prior to the Kings-Phoenix Coyotes game which begins at 7:30 p.m.
Among the activities will be the Kings Ice Rider, members of the Kings Ice Crew, music and a scholarship presentation to the Boys & Girls Club of Venice Youth of the Year, Miracle Evans, by Bray and Robitaille.