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Loyola Marymount University launched a new redesign of the LMU.edu Web site September 28th.

The new Web site features what is described as an edgier, more distinct design, e-mail updates and more news, events, stories, RSS feeds and quick facts, as well as access to “iLMU,” an interactive Flash-based micro-site. RSS (rich site summary) is a format for delivering regularly changing Web content.

“This is the most extensive and innovative redesign that LMU’s Web site has seen in its history,” said John Kiralla, the university’s director of new Web, media and design.

The initial launch includes the redesign of the university home page, Alumni Relations, Human Resources, Capital Campaign, Master Events Calendar, LMU Newsroom and other new pages. Following this first-phase launch, all departments will be transitioned into the new design between now and December, according to Kiralla.

“The new Web site is groundbreaking because we are implementing so much interactivity and creativity,” Kiralla said. “We took the best we have in new media in order to reach our target audiences.”

An example of the latest technology is the implementation of “iLMU,” an interactive micro-site designed to help prospective students learn more about the university. Visitors will able to experience LMU without even setting foot on-campus through video tours, a 360-degree view campus map, virtual walking tours and Webcasts featuring liturgies, guests speakers and other special events.

Also, visitors will be able to download LMU screensavers, wallpaper and e-cards (postcards sent by means of the Internet).

“Our goal is to raise the external visibility of the university,” Kiralla said. “The new Web site will be a much more effective and efficient tool in communicating the LMU experience.”

The target audience for the new redesign is 17-to-20-year-olds and their parents, prospective students and graduate students, but LMU.edu will also continue to deliver key messages to LMU alumni, current students, faculty, staff and the local community.