The Mar Vista Community Council has recommended that the proposed installation of bus shelters bearing advertisements at various locations in the community be limited to commercial corridors.
Viacom Decaux, LLC has proposed to install bus shelters and other street furniture, such as free-standing public service information kiosks, on sidewalks throughout the City of Los Angeles under a street furniture contract signed with the city in 2002.
As part of the contract, Viacom Decaux is allowed to sell advertising to display on the sides of the bus shelters and kiosks, with the city receiving a share of the profits, said FranÁois Nion, Viacom Decaux co-managing director.
Viacom Decaux has submitted a list of its proposed locations for street furniture in each of the City Council Districts, but City Council and community members may offer recommendations and request alternative locations.
Mar Vista Community Council chair Tom Ponton said Community Council members have expressed some concern about the street furniture, primarily the public service information kiosks, claiming that their purpose is primarily for advertising.
“We’re one of the Neighborhood Councils that said we didn’t want them because of having ads all over the neighborhood,” Ponton said.
Viacom Decaux has currently proposed four locations for the bus shelters in Mar Vista, but Mar Vista Community Council members voted Thursday, February 16th, to recommend that only two sites be approved and other sites be considered instead of the two it did not approve.
Ponton said the Community Council selected the sites based on safety issues, number of riders on the bus routes and location as a commercial corridor.
The recommendations were first presented at a Mar Vista Community Council Urban Planning and Transportation Committee meeting Thursday, February 2nd.
Committee members said the primarily residential neighborhoods are not suitable locations for the bus shelters, but that commercial corridors, such as Venice Boulevard, are potentially “ideal locations.”
The Community Council has recommended the following sites for bus shelters;
n Westbound Venice Boulevard at Centinela Avenue, northwest corner on Venice Boulevard;
n Eastbound Venice Boulevard at Centinela Avenue, southwest corner on Venice Boulevard;
n Eastbound Venice Boulevard at McLaughlin Avenue, southwest corner on Venice Boulevard; and
n Westbound Venice Boulevard at Wade Street, northeast corner on Venice Boulevard;
Nion said Viacom Decaux will consider the recommendations proposed by each of the Neighborhood Councils in the city and try to determine if the locations are feasible.
The Mar Vista Community Council also voted to request that Viacom remove and reject all current and future public access information kiosks within the Community Council boundaries.
Ponton said Mar Vista Community Council members oppose the kiosks because they “clutter the streets with ads” and can potentially block the signs of businesses.
Nion said the kiosks are part of the city street furniture contract and are proposed for each of the City Council districts.
If the Community Council must accept the installation of public access kiosks within the community, Ponton said council members recommended that the kiosks be located at:
n Westbound Venice Boulevard, between Centinela Avenue and Ocean View Avenue, center of the block on the sidewalk; and
n Eastbound Venice Boulevard, between Beethoven Street and Moore Street, center of the block on the sidewalk;
But the Community Council also recommended that Viacom Decaux install additional bus shelters in the community as an alternative to the public information kiosks.
There are approximately 85 new locations for proposed bus shelters in Los Angeles City Council District 11, and the shelters must be spread out over the district, Nion said.
The locations must be approved by nine different city departments and the City Council, he said.