The 19th Annual International Los Angeles Photographic Art Exposition, photo l.a. 2010, billed as one of the leading photography-based events in the nation featuring images from the earliest 19th century photo experiments to the most contemporary photography, will be held at the Santa Monica Civic Auditorium Thursday through Sunday, January 14th through 17th.

The photographic art fair opens with a reception from 6 to 9 p.m. January 14th, which will benefit the Wallis Annenberg Photography Department at the Los Angeles County Museum of Art and will be hosted by noted photographer David LaChapelle and actor/photographer Chris Lowell. Reception tickets are $75 and can be purchased directly from LACMA at www.lacma.org/art/photola.aspx/, or photola@lacma.org/.

Photo l.a. will be open to the public from 11 a.m. to 7 p.m. January 15th and 16th, and 11 a.m. to 6 p.m. January 17th at the Santa Monica Civic, 1855 Main St.

The event was created by Stephen Cohen, producer of the highly acclaimed art fairs artLA and photo Miami. Many of the world’s leading galleries and private dealers representing international and U.S. artists will display work at photo l.a. 2010.

Participating Los Angeles exhibitors include The Lapis Press, DNJ Gallery, Robert Berman Gallery, and Stephen Cohen Gallery. International galleries including Galeria Sicart (Spain), Queensland Centre (Australia), Gallery Suite 59 (Netherlands), and MR Gallery (Beijing) will also participate in the fair.

“Los Angeles continues to be home for more and more artists and it has become a major creative center for the production of photography and photo-based art,” says Cohen, owner of the Stephen Cohen Gallery in Los Angeles.

“Photo l.a. 2010 presents an international array of galleries and artists giving to curators, collectors, critics and art enthusiasts the opportunity to enjoy the best photography that our city and the world have to offer. Now in its 19th year, it is the longest running art fair in Los Angeles and it will be a major cultural event in the Los Angeles fine art landscape.”

Among the debuts at the fair is The La Brea Matrix, produced by the Lapis Press and Schaden.com, with the support of MAK Center for Art and Architecture and the Goethe-Institut.

The Museum of Latin American Art will present a preview of its exhibition Changing the Focus: Latin American Photography (1990-2005). Photographer Lynn Saville will also lecture on her new book. Seminars have limited enrollment and tickets should be purchased in advance.

On January 16th, LACMA will also present a curated program of lectures, free to the public with day-of tickets, but limited attendance. Lectures will take place in the Marquee Ballroom of the Doubletree Guest Suites across from the Civic at 1707 Fourth St.

Tickets to photo l.a. are $20 for a one-day pass, $30 for a three-day pass and $10 for lectures. All exhibition, lecture and opening night benefit reception tickets are available for purchase in advance or at the door.

For additional information on photo l.a. 2010, www.photola.com/

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