The owners of a landmark 1920s-era building in Santa Monica have installed a plaque commemorating the structure’s connection to the commercial history of Main Street.
The Biedler-Heuer Building at 2701-2705 Main St., one of the original 1920s commercial buildings that established Main Street as Ocean Park’s premier business street, was designated as a city landmark in January 2012.
Property owners William and Lenore Lambert held a ceremony Dec. 16 to place a plaque at the site calling attention to the history, simple charm and beauty of Main Street’s early commercial buildings, they said. Lenore Lambert is the daughter of Samuel and Evelyn Heuer, who operated a paint store at the location from 1938 to the 1960s, after purchasing the property in 1946.
An example of the Renaissance/Mediterranean Revival brick commercial buildings of its time, the structure was designed by Joseph F. Rhodes, a prolific Southern California designer and contractor.
For more than 35 years, the Biedler-Heuer Building has been home to two longstanding and eclectic businesses, Jadis and Paris 1900.
The building is also home to Wolfgang Puck’s Chinois on Main banquet facility, adjacent to Puck’s premier Chinese-French fusion restaurant.

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