Holiday Home Tour; Senior Health Fair; Westchester High Art Walk

BY GEOFF MALEMAN

The Playa Sunrise Rotary Club will honor one of our community’s jewels, Bev Moore, executive director of the Marina del Rey Convention and Visitors Bureau, with its first Sunrise Community Service Award at a dinner Thursday, November 15th.

The event, dubbed “An Italian Evening,” will begin at 6 p.m. at the Playa Vista CenterPointe Club, 6200 Playa Vista Drive. Admission is $60 per person and includes wine, food and entertainment from The Three Waiters, Cantalini’s Salerno Beach Restaurant, Massimo’s Bakery, Rainbow Acres, Tony P’s Dockside Grill and more.

Moore is one of the foremost leaders in the California travel industry, and is being honored for her commitment to Rotary’s motto of “Service Above Self” and for her ethical business practices.

With more than 30 years of experience promoting travel and tourism destinations, her distinguished career includes extensive expertise in creating destination marketing start-ups.

Since 2001, when Moore became executive director of the Marina del Rey Convention and Visitors Bureau, she has implemented a complete overhaul of the community’s tourism promotion efforts and is the powerhouse behind the redevelopment of the area’s hospitality industry.

Moore brings with her a passion for tourism and its relationship to urban development, as well as a guiding philosophy that maximizes economic growth for communities while minimizing, if not eliminating, any of tourism’s negative impacts.

“I believe that with promoting tourism comes a broader responsibility to advocate improvements in local infrastructure that benefit both visitors and residents,” she says.

In Marina del Rey, Moore and her team have implemented these principles by integrating tourism in the community’s economic development strategy, helping the Marina enhance signage and other infrastructure elements, and by championing area parks programs.

Moore’s marketing efforts have also increased the visibility of the community through a new Web site, publications, and travel and trade show participation. She also helped establish a coalition with other convention and visitors bureaus in Los Angeles, making it easier for travelers and media to get information about area attractions and accommodations in a streamlined manner.

Previously, Moore implemented and spearheaded the City of Santa Monica’s efforts to promote tourism through the formation of the Santa Monica Convention & Visitors Bureau. She created the bureau and served as executive director for 18 years, helping to transform Santa Monica into an internationally renowned destination.

During her time there, tourism spending in Santa Monica grew from $140 million to over $700 million a year and hotel tax revenues increased from a meager $900,000 to more than $18 million annually, cementing her reputation as a leader in creating effective tourism organizations.

Moore’s experience creating destination start-ups began when then Governor Jerry Brown recruited her from Washington, D.C. to create a completely new California State Tourism Office in Sacramento after the state ended its five-year hiatus from tourism promotion. In her role as deputy director, she was instrumental in designing and executing a full spectrum of destination marketing efforts.

She also helped develop the California International Travel Market, a tradeshow that continues today as an exclusive, invitation only event that is one of the state’s most effective group tourism promotion tools.

After graduating from the University of Richmond, the Virginia native began her tourism career as a marketing coordinator at the U.S. Travel & Tourism Administration in the U.S. Department of Commerce in Washington, D.C. Her first assignment included organizing and leading foreign press tours to the United States.

Moore is a charter founder of the California Travel Industry Association and a previous executive board member. She is the recipient of the 2004 LAX Coastal Area Chamber of Commerce’s Marina del Rey Honorary Mayor’s Award and 12 achievement awards from the Western Association of Convention & Visitors Bureaus, and she has earned two Golden Bell Public Relations Awards from Hospitality Sales and Marketing Association International.

HOLIDAY HOME TOUR —On Sunday, November 4th, the Westchester Mental Health Guild will showcase five homes in the Westchester and Playa del Rey areas as the group celebrates its 25th Annual Holiday Home Tour, which was founded by the late Shirley Pfeil. Hours of this self-guided tour are from 11 a.m. to 4 p.m. , and proceeds from the event benefit Airport Marina Counseling Service.

Featured on this anniversary tour will be an out-of-this-world, four-story Playa del Rey hillside view home with endless Pacific vistas, and four Westchester homes, including one which is full of space and light and breathes Hawaii. The home boasts numerous windows, offering views of its gardens.

Then there’s a stylishly elegant family home with a recently remodeled kitchen. Among its many features is an amazing entertainment, kitchen and family area.

Afterwards, tour a gorgeously remodeled two-story home with a sumptuous master suite and state-of-the-art appointments throughout.

Last but not least, visit a beautiful, airy Kentwood Bluffs view home, which reaches out in welcome with its warmth and charm.

Tour tickets are $25 and are now on sale at the Guilded Cage Gift Shop, 8917-B S. Sepulveda Blvd. in Westchester. Children under 12 years are admitted free when accompanied by an adult. Day-of-event tickets may be purchased at the Westchester Family YMCA Annex, 8020 Alverstone Ave. in Westchester.

Start your holiday shopping at the Guilded Cage Boutique. Tour ticket holders are invited to attend the reception at the Annex.

Information, (310) 641-7850.

[The Holiday Home Tour is The Argonaut’s cover story this week. See What’s On, page 17.]

SENIOR HEALTH FAIR —The Westchester Senior Center, along with Home Instead Senior Care and the City of Los Angeles, will present a Senior Health and Education Resources Fair from 9 a.m. to 12 p.m. Thursday, November 8th, at the Westchester Senior Center, 8740 Lincoln Blvd.

The fair, which is free to the public, will give seniors and their families an opportunity to benefit from the many community resources available, and it is aimed at seniors who live in the Westchester, Marina del Rey and Playa del Rey area.

Information, Gloria Johnson, (310) 542-0563.

WESTCHESTER HIGH TO HOLD ART WALK — On Friday, December 7th, Westchester High School will hold its first Westchester Art Walk, featuring artwork from the school’s students as well as from local professional artists.

The event, themed “Creating Art for Young Minds,” will be open from 9 a.m. to 4 p.m. at the school, 7400 Manchester Ave. in Westchester, and admission is free.

Vendor spaces are currently available, but are booking up quickly. Spaces range in price from $50 for professional artists to $30 for faculty and staff to $10 for parents or individuals who want to sponsor a student artist.

The Art Walk will start at the school’s library and flow down the corridor towards the Social Hall, with tables along the way. Art will also be shown in various classrooms.

Information, (310) 338-2400, ext. 547.

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