The Playa Sunrise Rotary Club honored one of our community’s jewels, Bev Moore, executive director of the Marina del Rey Convention and Visitors Bureau, with its first Sunrise Community Service Award at a dinner Thursday, November 15th.

The event, dubbed “An Italian Evening,” attracted more than 170 people and raised more than $5,000 for club projects, including Teacher Mini Grants, the club’s holiday giving program in which nine needy families are adopted, and a campaign to provide books for sick children at County USC Hospital.

Moore was honored for her commitment to Rotary’s motto of “Service Above Self” and for her ethical business practices. With more than 30 years of experience promoting travel and tourism destinations, her distinguished career includes extensive expertise in creating “destination marketing start-ups.”

Since 2001, Moore has served as the executive director of the Marina del Rey Convention and Visitors Bureau. She implemented a complete overhaul of the community’s tourism promotion efforts and is the powerhouse behind the redevelopment of the area’s hospitality industry.

Previously, Moore implemented and spearheaded the City of Santa Monica’s efforts to promote tourism through the formation of its Convention and Visitors Bureau. She created the bureau and served as executive director for 18 years, helping to transform Santa Monica into an internationally renowned destination. During her time there, tourism spending grew from $140 million to over $700 million a year and hotel tax revenues increased from a meager $900,000 annually to more than $18 million yearly, cementing her reputation as a leader in creating effective tourism organizations.

WHAT’S RIGHT WITH WRIGHT — Parents and community members are invited to attend the annual school tour at Orville Wright Middle School on Thursday, November 29th, on the campus, 6550 W. 80th St. in Westchester.

Check-in starts at 8:45 a.m. Tours begin at 9 a.m. and should conclude by 10:30 a.m.

The free event is an opportunity for people to see first-hand what is happening at Westchester’s only public middle school. There will be a lot of great information shared as well as a chance to visit several classrooms.

Tour participants will have the chance to meet the school’s staff and current students and get a feel for what the schoolÝhas to offer.

38TH ANNUAL MESSIAH CONCERT — Westchester Lutheran Church will hold its 38th Annual Messiah Concert at 4 p.m. Sunday, December 2nd, at the church, 7831 S. Sepulveda Blvd.

Marshall Ramirez will direct the concert, which will feature solo artists from the Los Angeles Opera and former members of the Grammy-winning musical group Chanticleer, as well as a chorus of singers from local area choirs and a 20-piece orchestra. The chorus will feature members from numerous local churches who have sung together for almost 30 years as well as brand-new members.

Soloists include soprano Susanne Lawrence, tenor Jonathan Mack, baritone Julian Fielder and countertenor Matthew Alber.

Tickets are $7 for children and $15 for adults at the door. Information, the church office, (310) 670-5422.

HOLIDAY TEA — The Inn at Playa del Rey will host its 12th Annual Fundraising Holiday Tea from 1 to 4 p.m. Sunday, December 2nd, at the Inn, 435 Culver Blvd. in Playa del Rey.

All proceeds from the tea will benefit the Airport Marina Counseling Service’s Children and Family Counseling Center. Participants are encouraged to make a donation to the Airport Marina Counseling Service’s “wish tree.” Each person who makes a cash or check donation of $40 or more will take home a personalized holiday ornament.

“For the first time ever we’re hosting our holiday tea on a Sunday in the hopes that a weekend date is more convenient for our community,” said Inn at Playa del Rey owner and Airport Marina Counseling Service board member Susan Zolla.

Last year, more than 200 participants attended the tea party and more than $5,000 was raised in support of the counseling service. Dedicated to serving the mental health needs of our community, Airport Marina Counseling Service has provided low-cost counseling services for over 45 years.

Visitors will be treated to homemade baked goods, tea, sandwiches and savories. Innkeepers will gladly share recipes and give tours of the Inn and all tea guests will be entered into a raffle to win a free night at the Inn. Complimentary valet parking will be provided.

Information, (310) 574-1920.

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