On Monday, Oct. 10, billed as “The Power of 10 Day,” Panera Bread will celebrate the 10th anniversary of its signature Pink Ribbon Bagel with 100 percent of proceeds from the bagel in all 60 bakery-cafes, including in Marina del Rey, Westchester and Santa Monica, donated to the Dr. Susan Love Research Foundation and its mission to move breast cancer beyond a cure.

Throughout the month of October, 10 cents from each Pink Ribbon Bagel and one dollar from every Power of Pink Baker’s Dozen at Panera stores will be donated to the Dr. Susan Love Research Foundation.

Shaped in the form of the iconic pink ribbon, Pink Ribbon Bagels feature cherry chips, dried cherries and cranberries, vanilla, honey, and brown sugar, and are baked fresh early each morning by Panera’s bakers, a company spokesperson said.

Nearly two million Pink Ribbon Bagels were sold in 2010.

“The key to ending breast cancer is learning how to stop it before it starts,” says Love. “With each Pink Ribbon Bagel purchased, Panera Bread and its loyal customers are taking invaluable steps that could eliminate breast cancer for generations to come.”

Donations from the sale of the Pink Ribbon Bagel in honor of Breast Cancer Awareness Month have now raised more than $1 million for breast cancer charities. Panera Bread and its franchisees hope to make 2011 the largest year for donations ever.

The Pink Ribbon Bagel concept began in 2001 when Sue Stees, co-owner of 18 Panera Bread franchises and a breast cancer survivor, began searching for ways to help other women fighting the same disease. She developed the Pink Ribbon Bagel, and 27,000 bagels were sold in her bakery-cafes the first year. To date, more than seven million Pink Ribbon Bagels have been sold.

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