The 30th American Film Market (AFM) is taking place in Santa Monica through Wednesday, November 11th, screening 445 motion pictures in 27 languages, including 73 world premieres and 311 market premieres, to 8,000-plus film buyers and industry professionals from more than 70 countries.

Now in its 19th year as the AFM host city, Santa Monica will be transformed into a bustling marketplace visited by Hollywood industry leaders and its local economy is estimated to be infused with more than $20 million in event related spending this year, according to the convention and visitors bureau.

“Santa Monica proudly serves as the ‘home base’ for the AFM, and we are delighted that the market has to chosen to continue this partnership with a commitment to Santa Monica through 2012,” said Misti Kerns, Santa Monica Convention & Visitors Bureau president and CEO.

The Loews Santa Monica Beach Hotel and the Le Merigot will be converted into busy marketplaces. All 23 screens on the Third Street Promenade and in the surrounding community will be transformed into AFM screening rooms. In addition, eight digital and video screening rooms will be added to meet the 2009 market needs.

Films making their world and/or market premieres include Get Low, starring Bill Murray, Sissy Spacek and Robert Duvall; Unthinkable, starring Samuel L. Jackson; Harry Brown, starring Michael Caine and Emily Mortimer; Mother and Child, starring Naomi Watts, Annette Bening, Samuel L. Jackson and Kerry Washington; and Within The Whirlwind, directed by Marleen Gorris and starring Emily Watson.

Among the 311 films set to make their market premieres are Chloe, directed by Atom Egoyan and starring Julianne Moore and Amanda Seyfried; Down for Life, starring Danny Glover, Snoop Dogg, Elizabeth Pe“a, Jessica Romero and Kate Del Castillo; Love and Other Impossible Pursuits, directed by Don Roos and starring Natalie Portman, Lisa Kudrow, Scott Cohen and Charlie Tahan; and Creation, directed by Jon Amiel and starring Jennifer Connelly, Paul Bettany, Jeremy Northam and Toby Jones.

AFM’s festival partner, AFI FEST presented by Audi, will screen 23 films that are represented at the AFM, including The Hole, directed by Joe Dante and starring Teri Polo, Bruce Dern, Haley Bennett, Nathan Gamble and Chris Massoglia; and The Last Station, directed by Michael Hoffman and starring Christopher Plummer, Paul Giamatti, James McAvoy and Helen Mirren.

Together, AFM and AFI FEST represent the largest gathering of film industry professionals and the only combined film market-festival event in North America, the event spokesperson said.

For a complete list of the films and the screening schedule, TheFilmCatalogue.com/.

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