The 12th-annual SuperBowl-A-Thon in Santa Monica raised $16,000 for the Westside Shelter and Hunger Coalition, an alliance of over 40 organizations on the Westside that work together to end hunger and homelessness through education, advocacy and service coordination.

The event included 95 teams and more than 500 participants representing various businesses and social service and local government agencies from the Westside.

Money raised from the event goes directly to the Westside winter shelter program providing emergency supplies for men, women and families in transition.

“The money goes toward getting people off the street and into the winter shelter,” said Lisa Fisher, director of the Westside Shelter & Hunger Coalition. “These dollars help support more than 300 people each night to receive a shower, hot meal, and a place to sleep from December through mid-March.”

Local bowlers who took a “strike out of homelessness” included Santa Monica Mayor Pro Tem Richard Bloom, Police Chief Timothy Jackman and Fire Chief Jim Hone, as well as civic leaders, staff from various nonprofit organizations and local travel and tourism employees.

“SuperBowl-A-Thon is a wonderful way to bring community leaders and local businesses together who want to have fun, support a good cause and make a difference,” said Misti Kerns, Santa Monica Convention & Visitors Bureau president and chief executive officer.

The Convention & Visitors Bureau was one of 25 teams that participated in the event from the local hospitality community, which raised more than $7,500 for the coalition. In the last two years, area tourism industry employees have raised more than $18,000 for the organization.

This year, the Viceroy Hotel’s team grabbed a victory in the hospitality session, scoring 785 points and earning a perpetual trophy in the process. Danny Wolske, an employee at the Viceroy, also took home a victory for highest individual score.

First Federal Bank was this year’s “Perfect Game” title sponsor with “Strike” sponsors including: the Convention & Visitors Bureau, Santa Monica Police Officers’ Association and The Lobster restaurant. “Spare” level sponsors included Venice Family Clinic, Santa Monica Place, Pacific Park, Loews Santa Monica Beach Hotel, Kaiser Permanente, and Harding Larmore Mullen Jackle Kutcher & Kozal, LLP.

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