REPRESENTATIVES of the Santa Monica Convention & Visitors Bureau, including (from left) president/CEO Misti Kerns, chairman Jeffrey Jarrow and vice president of marketing Kim Baker, accept the Sustainable Quality Awards’ grand prize.

REPRESENTATIVES of the Santa Monica Convention & Visitors Bureau, including (from left) president/CEO Misti Kerns, chairman Jeffrey Jarrow and vice president of marketing Kim Baker, accept the Sustainable Quality Awards’ grand prize.

Santa Monica Convention & Visitors Bureau received the grand prize at the annual Sustainability Quality Awards ceremony earlier this month.
The Sustainable Quality Awards, a partnership between the Santa Monica Chamber of Commerce, Sustainable Works and city of Santa Monica, were created in 1995 to honor businesses in Santa Monica that have made significant achievements in the areas of sustainable economic development, social responsibility and stewardship of the natural environment. The grand prize award recognizes businesses that demonstrate excellence in all three areas.
“This award is a great honor for SMCVB, our employees and partners,” said Misti Kerns, convention and visitors bureau president/CEO.
“Tourism is a key component to a sustainable economy in Santa Monica and we are proud to represent a leading green destination. Our hospitality team works hard to embody that brand and will continue to invest in sustainable tourism initiatives that contribute to the prosperity of our city and residents.”
Bureau officials say the sales and marketing plan focuses on progressive strategies and programs designed to lengthen the stay of overnight hotel visitors, who provide the highest spending levels with minimal negative impact to the destination.
With half of the city’s visitor population coming from outside the U.S., the bureau focuses on the growth of international visitors, who tend to stay in the city longer, use public transportation and spend more money while they are here, officials said. According to the bureau, 70 percent of hotel visitors do not use a car once they arrive in Santa Monica and bureau officials say they encourage visitors to explore the city without cars.
A Santa Monica Green Business Certification Program founding partner since 2007, the visitors bureau encourages local hospitality businesses to implement green practices that embody the destination brand.

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