A 90-year-old Santa Monica man died after he was struck by a vehicle while walking in an unmarked crosswalk on Idaho Avenue in Santa Monica Wednesday, May 2nd, police said.

The man, identified by police as Albert Zenner, was on Idaho Avenue crossing Fourth Street in an unmarked crosswalk at about 7:10 p.m., when he was hit by a 2007 BMW traveling southbound on Fourth Street, Santa Monica police Lt. Alex Padilla said.

Santa Monica Fire Department paramedics were called to the scene and transported the man to the UCLA Medical Center in Westwood, where he later died of his injuries, Padilla said.

The 37-year-old female driver of the BMW was not injured in the accident and has cooperated with investigators, Padilla said.

‘It was pretty traumatic for her,’ he said.

The incident was the third fatal traffic accident involving a pedestrian in Santa Monica this year, police said. An 80-year-old man died in January after being hit by a car at a crosswalk at Santa Monica Boulevard and Euclid Street, and in March, a 40-year-old woman was killed after she was struck by a Metro bus on Second Street, police said.

In the accident May 2nd, Padilla said there was no indication that the driver was speeding or under the influence of drugs or alcohol.

The Santa Monica Police Department is continuing to investigate the cause of the accident.

In response to the third death of a pedestrian in Santa Monica this year, Padilla said police continue to work with community members to educate them about traffic and pedestrian safety.

Police conduct safety presentations at community meetings, schools, and senior citizen centers, but drivers and pedestrians also need to make sure they act responsibly, Padilla said.

‘We’re always looking at ways to make our community safer, but we also need our community members to do their part as well,’ Padilla said.