The Los Angeles County Department of Beaches and Harbors has appointed Carol Baker as the new division chief for its Community and Marketing Services Division.

Starting Nov. 21, Baker will lead the division responsible for media, community outreach, the Beach Commission, Marina del Rey special events, beach and film permits, and the WATER (Water, Awareness, Training, Education, Recreation) program. The division additionally oversees sponsorships, marketing, promotion and facilities including Burton Chace Park in Marina del Rey, and the Dockweiler Beach RV Park and Dockweiler Youth Center in Playa del Rey.

Baker comes to Beaches and Harbors from First 5 L.A. a child advocacy and public grant-making organization, where she led social marketing campaigns and served as director of the Public Policy and Public Affairs departments. She previously worked at the Los Angeles County District Attorney’s Office, serving as director of the Bureau of Crime Prevention and Youth Services.

Beaches and Harbors officials say Baker’s strengths as a communications strategist and former reporter with the Daily Breeze, United Press International and other news outlets will reinforce the department’s messaging objectives.

Baker has also served as a YMCA fundraising campaign team leader and as a member of Suicide Prevention Partnerships’ advisory board.