CA Boom 4, a yearly interior design show that comes to Santa Monica, will showcase modern ideas enabling homeowners to make a big bang of an impression with the interior design of their homes.
Billed as “The West Coast Independent Design Show,” CA Boom 4 will take place from 7:30 to 10:30 p.m. Friday; 11 a.m. to 6 p.m. Saturday; and 11 a.m. to 5 p.m. Sunday, March 30th to April 1st, at Santa Monica Airport’s Barker Hangar, 3021 Airport Ave., Santa Monica.
Admission is $20 Saturday or Sunday and $45 Friday evening. Participation in weekend architectural tours is $75 per tour or $200 for a three-day package of tours.
CA Boom 4: The West Coast Independent Design Show was created as a multi-discipline design trade fair and exhibition to showcase proprietors of contemporary architecture and independent design. Independent refers to the designers not being connected to large corporations or major manufacturers.
The show floor is divided into distinct zones of interest, including Prefab, Fine Furnishings, Materials, Surfaces and Finishes, Modern Parenting, Giftware and Accessories, Indoor/Outdoor Living and First-Timers.
The show is intended for both design trade professionals and consumers.
Exhibitors include Big Red Sun, Bottega Montana, Ford Brady, Hennessey + Ingalls, True Modern, Studio Four, Modwalls, Pot-ted, Orange 22, 1st Look Exteriors and Real Illusions.
MODERN PARENTING — New to the show this year is a Modern Parenting Zone, an area that will display current designs for babies, children and contemporary parents. The Modern Parenting Zone of the expo will focus on ways designers and man- ufacturers are attempting to meet the evolving needs of today’s parents.
Participating exhibitors include Boon, ducduc, Kalon Studios, Litto Kids, Nurseryworks, Scandinavian Child, True Modern and Not Neutral.
“As more and more people realize that design is a lifestyle, one hot area that has emerged is the kid’s arena,” says CA Boom founder and executive producer Charles M. Trotter. “Good design should be integrated into every room of the house, not just the office and other ‘adult’ areas,” he says.
Just the fact that the design expo allows children in is unique. Other design trade shows he has attended are for adults only, says Trotter.
“The Modern Parenting Zone was a natural outgrowth of what we saw at our show, which was design trade professionals and early-adopter consumers attending with their families,” says Trotter. “And it reflects the demographic of our exhibitors, many of whom are young designers and first-time parents who saw an opportunity to deliver a product that was missing from the marketplace,” Trotter remarks.
TrueModern, a San Francisco-based furniture and textiles company, began to specialize in minimalist children’s furniture and accessories after cofounders Edgar and Julia Blazona discovered what they describe as “uninspired choices” available in the youth design market after they became parents four years ago.
“We saw a need for a more sophisticated color palette and for modernist storage solutions to contain the mountains of toys,” says Edgar Blazona.
“There’s more to baby design than pink or blue, ducks and bunnies,” says Robert Yang, publisher of Coochicoos.com, a Web site devoted to “sophisticated” children’s furniture and accessories, and a sponsor and co-creator of CA Boom 4’s Modern Parenting Zone.
Yang, a former architect, first collaborated with Trotter last year on a small booth curated by Coochicoos, an on-line design magazine reporting on parenting lifestyles, at CA Boom 3 as a kind of pilot project to see if there was interest among attendees. This year they decided to expand.
As part of the Modern Parenting Zone, Coochicoos will also be coordinating a specially selected exhibit of the “What’s Next” in contemporary modernist design for children.
The movement towards sophisticated infant and children’s furniture and accessories mirrors what is already happening in music and clothing, with Generation X and Y parents sharing everything from their Dan Zanes albums to their Von Dutch label clothing with their kids, according to Trotter.
Trends are of the utmost importance in the children’s market, the designers concur.
“With the recent surge in orange over the past year or so, we’ve come out with our orange Svan Cushion and the Chocolate/Orange Bouncer. With the trend toward darker furniture, we debuted not only the espresso high chair but new espresso mini furniture as well,” says Erin Lane of Scandinavian Child, describing some of the trendy new designs for children.
CA Boom will also feature local DJs providing the soundtrack to the three-day expo. Organizers are expecting an increase over last year’s estimated 7,500 attendees over the course of the three days.
ARCHITECTURE TOURS — Running concurrently with CA Boom will be design and architecture tours spotlighting new or recently completed residential projects in Santa Monica, Venice and Mar Vista neighborhoods.
Attendees tour five residential projects per day and get to meet the architects and designers, who will meet them at each stop.
The architects and designers will also give presentations and show models of their non-residential work, including commercial and hospitality projects.
CHARLES TROTTER — CA Boom founder and executive producer Charles Trotter began his career touring with rock shows as a lighting designer. In 1998, he formed the boutique event-marketing firm Bartsch, Trotter & Associates, which went on to produce the media reception at the 2000 Democratic National Convention. The event gathered an estimated 15,000 delegates and members of the media, CA Boom organizers say.
Trotter is a Santa Monica native and currently a Venice resident.
He says his idea for CA Boom was inspired by the architectural renaissance in Venice led by Frank Gehry and Associates, and also by what Trotter calls a lack of interest in good design on the part of many of the developers he saw come into the area.
Information, (310) 394-8600 or www.caboomshow.com/