Category: Westsiders 2020

Service & Saltwater

You could say there are two secrets to Jason Schneidman’s success: service and saltwater. When he needs a break from the daily grind, he’ll grab his surfboard and head to the beach for a soul cleanse. “Saltwater is magic. The magic potion,” Schneidman says. “Good for the skin, great for the hair.” He should know. Not only has Schneidman coiffed the ’dos of “Late Late Show” host James Corden, “X-men” star Hugh Jackman, singer Bruno Mars and actor Jonah Hill, he’s built an entire salon and product line upon the fundamentals of men’s hair care. Aptly named The Mens...

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The Passionate Entrepreneur

Tosca Musk is a romantic at heart. The Playa Vista resident has made a career of writing, directing and producing films in the romance genre, but her current infatuation is with digital entrepreneurship. Forward-thinking and tech-savvy, her latest venture is the creation of Passionflix — a streaming platform created specifically for fans of the romance genre. Until Passionflix, she says, “There has never been a place where you could find great romance movies that you know are going to take you on an emotional roller coaster, but are also going to have a happy ending.” The “emotional roller coaster”...

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Lust for Life

There’s a stereotype about comedians that their act is just a way of working through their depression and trauma. But for Marina del Rey-based comedian and multi-hyphenate Leo Flowers, there’s more than a nugget of truth to it. In addition to his stand-up, Flowers hosts the suicide prevention podcast “Before You Kill Yourself,” and he’s also a personal coach with an M.A. in Counseling/Psychology. Even as he works through his issues, the former college football player is more concerned about helping his listeners, fans and clients work through theirs. Early on, his stand-up set veered toward the topical and...

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The Self-Confidence Man

Dave Stultz was once stymied by his fears, whether that meant giving up a reliable job for something he was passionate about, or simply boarding a commercial airplane. Now he’s helping other men find the courage to do the things that scare them most. Stultz is executive director of The Fearless Man, a Marina del Rey-based coaching service that helps men develop the skills to be confident in talking to strangers, meeting women and overcoming bigger life challenges. “We’re taking a lot of their fears, wants, needs, desires that are holding them back and working through them in a...

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The Grande Dame of Table Tennis

Growing up in Philadelphia, Jo Kidd played casual games of ping-pong at the local rec center. She developed a new appreciation for the game while traveling on a series of Fulbright exchanges in her thirties. In every country she visited, she saw people playing ping-pong. But “this was different,” she says. “This was a sport.” The Fulbright program sends teachers abroad to develop new skills, and as a physical education teacher, Kidd explored other countries’ games and sports. Studying table tennis in India, she liked that it was easy to learn and accommodating to players of all ages. “The...

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