Not everyone is familiar with the “six pillars of character” — trustworthiness, respect, responsibility, fairness, caring and citizenship. And not every parent is sure how to help a child develop good ethical values.

But from 7 to 9 p.m. Friday, October 6th, anyone in the community can learn about character education, these six pillars of character and developing ethical values in their children.

Loyola Village Elementary School and Westchester High School are presenting “Character Counts! Raising Children of Character” — a program designed for parents and members of the Westchester community — featuring Michael Josephson, founder and president of the nonprofit Josephson Institute of Ethics.

Josephson’s Institute of Ethics works with schools, corporations, government agencies and nonprofit organizations and “helps people make principled decisions and live with greater integrity.”

Josephson himself is a highly acclaimed speaker, said Melinda Goodall, Loyola Village Elementary School principal.

He does daily radio spots on KNX-1070, has assisted elected officials, editors, military and police officers, executives, nonprofit organizations and government agencies and has written several books, including The Best Is Yet To Come (2002).

Character Counts! is the name of Josephson’s national youth initiative to teach character education in schools.

“Character education is helping children develop on the inside good ethical values so they can distinguish right from wrong and make a personal commitment to do what’s right,” said Goodall.

Goodall thinks the local Character Counts! event will help build the partnership between parents and educators who attend.

“When parents and educators work together, children achieve,” Goodall said.

The Character Counts! program will be held in the Westchester High School auditorium, 7400 Manchester Ave. in Westchester. The event is free.

Information, (310) 670-0480.