CityTV of Santa Monica captured its 10th Emmy at this year’s 2010 Los Angeles Area Emmy Awards.

The city’s government community cable channel won the Public Service Announcement (PSA) category with its “Kids Finance PSA,” a video directed at teaching children the value and importance of saving money for the future.

CityTV representatives attributed the award to the PSA’s fun graphics and mix of live action with 2-D animation.

“It has been an incredible year for CityTV with our added channels and our previous award for best channel in the state,” said Robin Gee, CityTV Station manager.

“We are proud to have achieved the milestone of having 10 Emmy statues for our trophy case.”

The “Kids Finance PSA” was produced by Darren Doerschel and Al Johnson.

It can be viewed at