Citing the need for all Californians to work together to reduce litter and marine debris, the California Department of Parks and Recreation, the American Chemistry Council and Keep California Beautiful announced Friday, February 15th, the formation of a “first-of-its-kind” public-private partnership to increase the recycling of plastics on state beaches.

Ocean Futures Society president Jean-Michel Cousteau joined leaders from all three organizations on Leo Carrillo State Beach to formally kick off a new beach recycling program focusing on keeping plastics out of the ocean and waterways and getting them into recycling bins.

Cousteau was joined by California Department of Parks and Recreation director Ruth Coleman, American Chemistry Council Products Division vice president Sharon Kneiss, Keep California Beautiful director Christine Flowers-Ewing and City of Los Angeles Board of Public Works commissioner and president Cynthia Ruiz.