Promising to “dazzle the audience with high-energy fashion presentations mixed with dynamic theater,” Passport 04 benefit fashion show returns to Santa Monica’s Barker Hangar on Thursday, September 30th.
Passport 04, Macy’s annual HIV/AIDS fundraiser, is now in its 22nd year.
Acting as a “passport” to fashion, this “fashion with compassion” event showcases Macy’s fall styles while raising money for charity.
The event has become one of the nation’s largest AIDS fundraisers, and Passport 04 is expected to draw about 3,000 people to Barker Hangar, according to event organizers.
Passport 04 presents both a Gala and a Teen Night. The Gala Night is open to the public and tickets are available for purchase at different levels.
The Gala Night, Thursday, September 30th, begins with a red carpet arrival and a cocktail reception. A celebrity auction with actress Sharon Stone as guest auctioneer follows and culminates with the Passport 04 Fashion Show.
A general admission ticket of $75 provides entrance to a cocktail reception, bleacher seating and the show. Other packages, such as the “Friend” level at $250, offer priority show seating, program acknowledgement, a special gift and preferred reserved parking.
The Corporate Partner Package, for a donation of $16,000, includes ten preferred show seats, a tribute page in the program, ten gift bags and valet parking, according to organizers.
From reserved seats the audience will watch professional and celebrity guest models, such as Brooke Burke, Marilu Henner, Katrina Campins and Kwame Jackson parade the runway.
The show highlights the best of Macy’s fall fashions for men, women and children and features collections from Michael Kors, H Hilfiger, Barbie, M.A.C Viva Glam, VF Intimates, Nautica and INC Men’s & Women’s.
Guest designers scheduled to make an appearance at the September 30th event are Tommy Hilfiger, Anna Sui, and Allen B. Schwartz of ABS.
On Friday, October 1st, Macy’s presents Teen Night, which is not open to the general public. This event is free to youths 13 to 19 years of age. The community relations department for Macy’s works with local agencies and schools to bring youth to this very special evening, according to Jill Osaka, Macy’s West senior manager of press relations.
“The fashion show for Teen Night is the same as the gala fashion show,” said Osaka. She added that the event begins with a reception, followed by a performance from singer Kevin Lyttle.
She said organizers gear the entertainment to teens and the evening is a little edgier and hip with an emphasis on music. The evening also includes games, presented by youth health educators, that are focused on HIV prevention education, according to Osaka.
In the last 21 years, Macy’s Passport has brought HIV/AIDS related issues to the center of social attention and has raised nearly 18 million dollars for HIV/AIDS-related charities, according to Macy’s.
The organizations selected to benefit from this year’s event include Caring for Children & Families with AIDS, Women At Risk, and REACH LA. According to Macy’s, these agencies are “shifting the paradigm of research, treatment and care to meet new needs.”
According to Macy’s, these programs reach thousands of men, women and children living with HIV, or who are at risk for it, and enable them to live their lives with dignity.
Passport In-Store represents another arm of the fundraiser. This one-day shopping event benefits local HIV/AIDS programs that are different than the beneficiaries of the gala, which enables more organizations to benefit from the event.
At the Macy’s Passport eBay Charity Auction, visitors to the site can donate money directly or bid on one-of-a-kind items from celebrities and designers, as well as other items.
Information, (800) 334-6158.
Julie Kirst can be reached at: firstname.lastname@example.org