Musician Andy Grammer will return to the Third Street Promenade for a free one-night-only performance to headline Downtown Santa Monica’s Winterlit Holiday concert at 6 p.m. Saturday, Nov. 26 at Wilshire Boulevard and Third Street.
A year and a half ago, Grammer was a street performer who dreamed of making it big as he sang for visitors on the Third Street Promenade. Then, manager Ben Singer discovered him performing on the promenade, signed him and, shortly thereafter landed him a record deal with S-Curve Records. Soon, his single, “Keep Your Head Up,” was climbing the charts, he was appearing on national TV shows, being touted as one of “10 Artists to Know in 2011,” and touring with nationally-known artists such as Natasha Bedingfield and Colbie Caillat.
“Santa Monica was the genuine birthplace of my art,” said Grammer. “I learned what I had to offer on Third Street Promenade, working out the kinks in my music, and figuring out how quickly I could present what’s special about me.
“I feel that playing on the promenade was one of the best ways I could have developed as an artist. I’m thrilled to be returning in November to play for the community that supported and helped to shape me.”
On Nov. 26 Grammer will take a break from touring with Caillat to play the Winterlit Holiday Concert that officially kicks off the holiday shopping season. He will perform his hit song, “Keep Your Head Up,” which he said was written after a particularly long day of performing on the promenade, as well as his new single, “Biggest Man in L.A.”
Opening for Grammer will be singer/songwriter Savannah Outen, who was discovered on Youtube and now has five songs on Radio Disney that have made the Top 30 Countdown. She will be performing her hit songs “If You Only Knew” and “Be Original” at the holiday concert.
“We’re very excited about this year’s Winterlit Holiday Concert,” said Kathleen Rawson, CEO of Downtown Santa Monica. “Over the years, we have worked hard to establish Winterlit as an annual community tradition that everyone can enjoy together.
“Having someone like Andy, who got his start right here in our community, come home from a national tour to join us for this event is so special. We’re incredibly proud of his success and can’t wait to welcome him home. And we’re thrilled to introduce Savannah, an artist who got her start in the online community, to our holiday visitors.”