Marina del Rey, Venice and Santa Monica are first in the rollout, with Playa Vista and Playa del Rey next in line
By Gary Walker
Google is now delivering more than search engine results for some Westside residents.
On Monday the Internet giant expanded Google Shopping Express, on online retail service with same-day home delivery, to serve Marina del Rey, Venice and Santa Monica.
In coming months, Google plans to expand the service to Playa Vista and Playa del Rey, company spokeswoman Winnie King said.
Google Shopping Plus, introduced in San Francisco last year, also launched this week in Manhattan.
“Since we already have offices in Venice, we thought West Los Angeles would be a good place for us,” King said.
Google opened its Los Angeles headquarters in 2011 at the Frank Gehry-designed Binoculars Building on Main Street in Venice.
Participating Westside retailers include Costco, Smart and Final, Toys ‘R’ Us, Guitar Center, Staples, Target and Walgreens.
“We are working with larger retailers now, but we hope to add smaller companies and outlets in the future,” King said.
King said Google entered the home delivery business — putting it in direct competition with online retail giant Amazon — to meet growing demand.
“We work frequently with many of these retailers, and we thought with our strengths in technology we could help make this kind of service better,” she said.
Users visit google.com/express to browse and purchase merchandize from participating stores. After an order is placed, store employees prepare the order for delivery by a Google courier.
For the time being, Google is not delivering perishables such as milk, fish and poultry.
Those who enrolled in Google Shopping Plus on Monday received a single-day $10 shopping credit and free deliveries for six months, after which service charges of about $5 per store trip are expected to take effect.