JetBlue Airways has begun service between Los Angeles International Airport (LAX) and New York and Boston with twice daily service to both JFK and Logan international airports.

The airline marked the service at a news conference at LAX Wednesday, June 17th, the arrival date of the inaugural flight from New York to LAX.

The conference was attended by JetBlue CEO Dave Barger, Los Angeles World Airports Executive Director Gina Marie Lindsey, JetBlue crew members and executives and former Los Angeles Dodger Steve Garvey.

The airline also announced a special “Let the Music Play” campaign with long-standing partner, the VH1 Save The Music Foundation, mobilizing people all over the country to make a donation to support music education in Los Angeles’ public schools. JetBlue has pledged to match up to $30,000 and has also launched an online auction to benefit the foundation with the leading global auction site,

JetBlue officials say that the new service to LAX, the airline’s 56th destination, will enhance its current service to Burbank and Long Beach in the L.A. Basin.

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