PROFESSIONAL SOCCER TEAM Chivas USA donated proceeds
from its sixth annual golf tournament toward scholarships for Loyola Marymount University students.

Major League Soccer team Chivas USA has joined with the Consulate General of Mexico in Los Angeles to provide $50,000 in need-base scholarships to Mexican and Mexican-American students at Loyola Marymount University.
This is the first year of a multi-year contract between the organizations and the university. Only selected universities were picked to participate in the partnership, an LMU spokesperson noted.
“The scholarship is scheduled for the 2012-13 academic school year, but we are discussing continuing the funds for future students,” said Cynthia Gonzalez, a member of the Latino Alumni Association at LMU.
The soccer team’s nonprofit organization, Fundación Chivas de Corazón, is donating half of the scholarship funds, while the Mexican government’s IME Becas program is matching the $25,000.
The Chivas USA organization and LMU have an exclusive relationship of funds. The Mexican consulate supports eight universities as well as other higher education groups, such as adult learning.
“We are the only university that is partnered with Chivas USA, while the Mexican consulate is involved with many universities to promote higher education,” said Gonzalez.
The Mexican program was designed to give Mexican citizens and their families opportunities to attend universities abroad, despite high costs.
Gonzalez explained that the Latino Alumni Association is responsible for selecting the students based off a rubric.
“We will decide based off financial need, academic success and community service experience,” said Gonzalez.
Chivas USA raised the money through its sixth annual golf tournament, which took place Oct. 22, according to Chivas Senior Manager for Business Development Alicia Mendoza.
LMU is known for diversity among the student body. According to their undergraduate admissions office, 24 percent of its students register as Latino. Also, 94 percent of eligible students receive financial aid every year.
David Burcham, the president of LMU, said in his convocation address that his biggest goal over his term was to ensure that every admitted LMU student had the ability to receive an education by providing more scholarships and aid to those students.