Businesses along Main Street in Santa Monica will kick off “Last Fridays” January 29th, an initiative in which establishments stay open late with special events and offers on the final Friday of each month.

A similar program has been in effect on Abbot Kinney Boulevard in Venice, where businesses have later operating hours along with other events on the first Friday of the month.

Participating stores and restaurants in Santa Monica and their activities are listed on the Main Street Web site,

Among the participants to date are: Infinity Wireless, Gioia, Natural High Lifestyle, The Santa Monica Convention & Visitors Bureau, The Doves Studio, Paint:Lab, Clever On Main, Agabhumi, Dolce Vita, Dhaba Indian Cuisine, Euphoria Loves RAWvolution, Fedora Primo, Weego Home, Weego Baby, and Deluxe Trim Nail Bar & Spa.

Some businesses are offering discounts, some are featuring artwork and live music, while some are offering refreshments and others are doing all of the above and more.

“This is an effort to increase business on Main Street, to create an awareness of the uniqueness of Main Street and the variety of stores and restaurants on the street, and to add some fun to an already enjoyable street,” said Gary Gordon, executive director of the Main Street Business Improvement Association.