The weekly farmers market, with its vast selection of fresh produce and other natural products, will come to the Mar Vista community for the first time beginning Sunday, August 6th.
The certified Mar Vista Farmers Market will operate every Sunday year-round from 9 a.m. to 1 p.m. on Grand View Boulevard, between Venice Boulevard and Pacific Avenue.
About 20 to 25 farmers will regularly set up stands at the market to offer a wide assortment of fresh, locally grown produce, as well as fresh flowers and some prepared foods, organizers said.
The effort to finally bring the popular weekly market to the community was led by the Mar Vista Farmers Market board of directors, a group of residents, shop owners and local professionals.
Board members praised the news of the farmers market opening, saying the market will help bring the community together at a weekly happening.
“I think that it’s one of the best things to happen to the Mar Vista community,” said Lorraine Wells, Mar Vista Farmers Market board president. “We are excited and enthusiastic to start the market as a way to unify Mar Vista, and of course, provide great locally grown produce and products.”
“I think it’s great for the community,” said board member Michael Lucas. “It’s a place for neighbors to get together.”
Mar Vista Community Council vice chair Tom Ponton agreed, adding that Mar Vista has been looking for ways to build a true sense of community.
“I think that this is a big step for us as far as community- building [is concerned],” Ponton said.
Los Angeles City Councilman Bill Rosendahl, a Mar Vista resident, said he looks forward to shopping at a farmers market within his own community.
“I am thrilled to have a farmers market opening in Mar Vista,” Rosendahl said. “Through the leadership of dedicated community members, Mar Vista will now have a market that will bring the neighborhood together for fresh, healthy, locally grown produce.”
Ponton said the addition of a regularly held farmers market in the community will help “change the way people think about Mar Vista,” and may influence more community-friendly businesses to want to be a part of the community.
The farmers market will be a “very visible” event with its location centered in the heart of downtown Mar Vista, Wells said.
“This is the first step in creating a recognizable downtown district of Mar Vista,” Ponton added.
The Mar Vista Farmers Market, a nonprofit organization, will also aim to raise money to support the Mar Vista community, through efforts such as cleaning up Venice Boulevard and providing scholarships, Wells said.
Farmers Market board members said the Mar Vista market fills a much-needed void in the community after the closest market — near the Santa Monica Airport — moved back to its original location at 23rd Street and Pico Boulevard in Santa Monica earlier this year.
With the closest Sunday farmers market located near Main Street and Ocean Park Boulevard in Santa Monica, the Mar Vista Farmers Market does not have any competition nearby, Wells said.
The community effort to bring a farmers market to Mar Vista had been in the works for about two years but became “very active” with the Farmers Market board of directors in the last several months, she said.
A main goal in the effort to make the Mar Vista market different from others was to bring in top farmers with “proven track records” at other farmers markets in terms of quality and availability, she said.
Wells is confident that her board has done just that and is providing the community a special place to gather every Sunday.
“I think this is a very exciting venture,” Wells said.