Marina del Rey Toyota has donated a fourth truck, a four-wheel drive Toyota 4Runner, to the Santa Monica-based KCRW 89.9 FM public radio station.
The four trucks are used to maintain KCRW’s ten radio antennas and transmitters located in six Southern California counties. Three of the transmitters are accessible only by an off-road vehicle.
“Without these trucks, we would not be able to service the outlying transmitters,” said KCRW chief engineer Steve Herbert. “Marina del Rey Toyota has become our go-to guys and it is well-appreciated. It makes our lives a lot easier.”
The Toyota 4Runner joins the fleet of vehicles that service the three remote and isolated transmitters that bring programming to the Indio/Palm Springs, Joshua Tree/Twentynine Palms and Banning/Beaumont areas.
These three transmitters bring KCRW’s programming to more than 500,000 people who otherwise would not have over-the-air access to the public broadcasting station.
The remaining seven transmitters serve KCRW listeners from San Diego to Santa Barbara.
Norris Bishton, the owner of Marina del Rey Toyota and a member of the National Public Radio Chairman’s Council, has been a KCRW supporter for the past 24 years.
“I started with an annual membership and now I am up to an annual truck,” Bishton said.
Marina del Rey Toyota is a member of the Noarus Auto Group, which includes Airport Marina Honda and Airport Marina Ford.