The American Red Cross Santa Monica chapter has appointed Wendy Jacobs as its new chief executive officer.

Jacobs, 33, will oversee the chapter’s activities and day-to-day operations which include disaster preparedness and relief functions, staff and volunteer responsibilities in addition to working with the board of directors on Red Cross initiatives and goals. She will also be involved in fundraising, with her first major project being the chapter’s key annual fundraiser, the Red Tie Affair, on April 21.

“I’m honored to be a part of such an esteemed organization and hope to make a lasting and meaningful impact on the community,” Jacobs said. “I’m so grateful for the warm welcome that both the American Red Cross and the Santa Monica community have extended to me.”

Jacobs succeeds John Pacheco, who retired Jan. 2 after 35 years of active service for the American Red Cross in the Los Angeles area.

She brings to the Santa Monica chapter an extensive background in fundraising and public relations for both non-profits and private corporations.

Jacobs comes to Santa Monica from Boston, where she most recently held the title of deputy executive director and chief development officer of Heading Home, a homeless services agency.

Prior to joining Heading Home, she was vice president of business development for the real estate firm of CB Richard Ellis/New England. Previously, she was director of fundraising for the United Way of Massachusetts Bay and senior public relations manager for Raytheon Company in Massachusetts .

Jacobs graduated with a bachelor of science degree in communications from Boston University.