A new welcome sign now greets travelers entering Los Angeles International Airport (LAX) via the northside entrance at Lincoln and Sepulveda Boulevards in Westchester.

Designed to be more inviting and aesthetically pleasing to the nearly 62 million passengers who use the airport annually, the sign welcomes drivers to LAX and on its reverse side, welcomes them into the Westchester community.

The block lettering in the sign is illuminated at night, a feature that continues the theme of the gateway pylons on Century Boulevard. The sign’s overall undulating shape and design evokes the nearby dunes and waves of the Pacific Ocean, airport officials said.

“As good neighbors we are proud the sign will not only serve to beautify a major LAX entryway, but that it will also serve as a nice introduction to our neighbors in the Westchester community,” said Gina Marie Lindsey, executive director of Los Angeles World Airports, the city agency that operates LAX.

The installation of the sign and landscaping are part of a joint effort between Los Angeles World Airports and the surrounding community. Designed by Gin Wong Associates and S.K.A., the sign project cost $45,000 and took 11 months to complete. LAWA construction and maintenance crews completed the landscaping.

“We are delighted with the new sign and we have already received a number of compliments,” said John Ruhlen, president of the Westchester Streetscape Improvement Association. “It ties in beautifully with the street improvements that are currently being made on the Westchester side.”

A similar beautification project is ongoing on the south side of the airport at Sepulveda Boulevard and Imperial Highway. The project is being done in conjunction with the California Department of Transportation and is expected to be finished later this summer.