The Marina del Rey Convention and Visitors Bureau, the Santa Monica Convention and Visitors Bureau, the Beverly Hills Conference and Visitors Bureau and the West Hollywood Convention and Visitors Bureau have joined forces to ensure that tourists are knowledgeable about their options when in search of the Los Angeles experience.
The new Los Angeles Westside Tourism Partnership plans to create consumer awareness programs to highlight the variety of options available on the Westside, from economy to luxury lodging, nightlife to family events “and everything in between,” says a spokesman for the partnership.
Santa Monica Pier, the man-made marina in Marina del Rey, Rodeo Drive in Beverly Hills and the Sunset Strip in West Hollywood draw visitors to the Westside and create a tourist industry, said the spokesman.
Each community’s proximity to the next is also something that the partnership hopes to tout.
“Visitors are not concerned with city borders,” said Misti Kerns, president and chief executive officer of the Santa Monica Convention and Visitors Bureau. “They just want to know how to access the destination and obtain the cohesive services they need to have an enjoyable trip.
“And that’s what we plan to offer by working collectively.”
One of the first projects the bureaus have collaborated on is a regional interactive online map with major points of interest that allows visitors to navigate across the diverse offerings on the Westside.
This online map is available through each partner’s Web site or at www.westla.com, which the partnership has launched as its official Web site, being developed for visitors to get information of various local destinations.
Other programs created by the partnership to help tourists include two-day and four-day itineraries and a resource card which has an area map and details for contacting visitor centers in Beverly Hills, Marina del Rey, Santa Monica, West Hollywood, Los Angeles, Pasadena and Long Beach.
“Each destination is a neighbor to the other and as such, the Westside is not only all-encompassing but convenient for the visitor as well,” said Brad Burlingame, president and chief executive officer of the West Hollywood Convention and Visitors Bureau.