For the second year, the Pico Improvement Association is out to put the area’s artistic foot forward with its Pico Artists at Work festival, showcasing the creative vision of local Pico Boulevard-based artists.
The “art walk” style event will feature about 45 artist studios, galleries and boutiques with handcrafted items along Pico Boulevard in Santa Monica open for public viewing.
Hours of the festival are noon to 5 p.m. Sunday, October 14th, at locations on Pico Boulevard between Centinela Avenue and Seventh Street in Santa Monica. Admission is free, and there will be a free shuttle that passes by each stop every 15 minutes.
More than just an exhibition of previously created works, the event seeks to show the artists in the midst of the creative process, or during the moment of inspiration.
While Pico Boulevard in Santa Monica is perceived by some as a run-down area, the Pico Artists at Work event seeks to highlight the multitude of creative businesses and artists operating in the Pico area, according to organizers.
“Pico Boulevard is seen as the ‘other side of the tracks’ for Santa Monica,” says Randy Ball, a member of the Pico Improvement Association and the owner of Blue 7 Gallery (3129 Pico Boulevard). “But the artists are here to create something, not to destroy something. That’s why this event is excellent for the neighborhood to have and very good for the image of Pico Boulevard,” says Ball.
Galleries participating in Pico Artists at Work seek to show what is unique about their creative space in their demonstrations.
DCA Fine Art (3107 Pico Blvd.) will host Leila Levi as she works on her smoke drawings and Kevin Rolly working on his photo-painting portraiture.
L.A. Marler Studio (3107-A Pico Boulevard) will feature a hands-on demonstration of how to make your own graphic t-shirt. The studio will also have photographs of Los Angeles sunsets by Louise Marler on view.
Eames Office (850 Pico Blvd.) will have a display of architects/designers Charles and Ray Eames letters and a video of some of their films and projects.
Linda Sparks of Farthingales (3306 Pico Blvd.) will be demonstrating the design, construction and wearing of Edwardian-style corsets on both women and men.
Fernando Cervantes of Oaxaca Art (2919 Pico Blvd.) will demonstrate the assemblage process in creating his masks.
Terri Bromberg will lead art students of Santa Monica College in a demonstration and explanation of the art of blowing molten glass in the “hot studio.”
The design team at Shampoo Lounge (3020 Pico Blvd.) will create new looks in a photo shoot with photographer Barb Bel intended to be used for publication.
Other locations will feature live drawing, painting, mask making, sculpting, photography, artistic hairstyling, poetry, sewing and garment making, pottery throwing and theatrical demonstrations.
Locations that will be showcasing artwork or handmade items include Acapillow, Ameritech, The Art Colony, Art Journeys for Learning, Blue 7 Gallery, The Creativity Center, The Dark Bob and the Light Bob Studio, DCA Fine Art, Donald Emery’s studio, DSJ Printing, Eames Office, Farthingales, Gojuryu Karate Do, Gun for Hire, Jennifer Joyce Ceramic Studio, La Foto Gallery, L.A. Creativity Center, L.A. Marler Fine Prints, Lares Restaurant, Make Believe, Inc., Marianne van der Deer’s studio, McCabe’s Guitar Shop, Memento, Oaxaca Art, Oracle Film and Video, Players Club Golf & Fitness, Santa Monica Arts Colony, Santa Monica Bar and Grille, Santa Monica College Photography Gallery, Santa Monica High School Roberts Art Gallery, Santa Monica Theatre Guild, SD Color Lab, Sewing Arts Center, Shampoo Lounge, Sixteen:One, Stitches From the Heart, Studio 8, Teddie Tillett, T. Heritage Gallery, Timbo, Trader Joe’s, Unurban Coffeehouse, Violet Restaurant, Virginia Avenue Park Community Center, Virtual Snow, Yarns Unlimited, YWCA Figure Drawing Group.
This year, three group exhibitions have been added: Pico Paintings, Pico Photos and Pico Poems.
There will be face painting, live music and children’s activities in Virginia Avenue Park, 2200 Virginia Ave., Santa Monica.
Information, (310) 449-1444.