The 5th Annual Pico Festival, a celebration of one of Santa Monica’s creative hubs, will take place from 11 a.m. to 4 p.m. Saturday, Oct. 16 along a three-mile stretch of the boulevard from Centinela Avenue to Main Street.
Presented by the Pico Improvement Organization and the city of Santa Monica, the festival features art pavilions at Virginia Avenue Park, a classic car show, a sidewalk sale and many other festivities. The event will benefit the grassroots organization, Project Lemon-Aid, to raise funds for the Santa Monica-Malibu Education Foundation fund “For The Arts.” The endowment provides arts education (including music, visual arts, dance and drama) for students in the Santa Monica-Malibu Unified School District.
In addition, a fundraiser will be held at the festival’s classic car show to benefit Cody Williams, the Santa Monica High School linebacker who sustained serious spinal injuries in a football game in September 2009.
Visitors to the Pico Festival will see original artwork in all mediums at the Virginia Avenue Park art pavilions, where Pico art galleries, studios, and artists will display their work. Children will also be able to participate in live art events at the children’s activities pavilion.
Live musical acts will perform on the Pico Festival stage, including groups from Santa Monica High, Santa Monica College and other local schools. Pico stores will showcase their wares in booths, and food vendors will offer a variety of dishes. The Pico Improvement Organization plans to give away free hot dogs to the first 1,000 visitors starting at 1 p.m.
Two Starline Tours double-decker buses with guides will direct passengers to various sites and events. Artists will exhibit their work at various locations along Pico Boulevard. Special coupons and discounts will be offered on festival day.
Visitors can also stop at the classic car show, which will include 50 custom cars at the SGI parking lot at 26th Street and Pico. Auto businesses will have booths, and a DJ and mariachi band will provide music. Trophies and prizes will be awarded to cars in various classes.
A new feature of this year’s festival will be a “Bowl, Bike and Ski Triathlon” organized and sponsored by Bayshore Bowl, Virtual Ski, and Triathlon Sports.
At participating locations along Pico Boulevard, a sidewalk sale will be held by local merchants.