Radio station KCRW 89.9 took in more money than on any other day in the history of the station’s on-air fundraising efforts Aug. 19, the last day of the public radio station’s 2011 summer membership drive, station officials said.
“Aug. 19 was the greatest single day in KCRW’s fundraising history,” said pledge drive coordinator Laura Shumate. “An extraordinary feat like this only happens because of the community we are so devoted to.
“I’m speaking of all of our supporting members, as well as the more than 1,000 phone volunteers and drive staffers who help us put on our membership drives.”
A record-breaking $350,000 came in from 2,531 members that day.
The pledge drive began Aug. 9, and on average, between Aug. 11 and Aug. 19, the station was raising about $100,000 from about 900 contributors per day, according to KCRW officials. But on the final Friday of the drive, “Morning Becomes Eclectic,” hosted by Jason Bentley, which airs weekdays from 9 a.m. to noon, raised $111,000.
During the station’s local broadcast of National Public Radio’s “All Things Considered” from 3 to 7 p.m., another $97,000 was donated following a challenge grant of $50,000 from the Wertheimer Family Foundation. Tom Wertheimer is a member of the KCRW Foundation Board of Directors.
Additional challenge grants from actor Will Ferrell ($10,000) and actors Tom Hanks and Rita Wilson ($20,000) helped the station raise matching funds throughout the drive, according to KCRW.
The station had daily drawings for the new Apple iPad II, and sweepstakes vacations to Barcelona, Spain and Costa Rica throughout the summer pledge drive.
After reducing the number of pledge drive days from 11 to nine this past year, KCRW announced that more than 10,120 people donated approximately $1.35 million during the on-air summer drive, according to the public radio station.
The station still limits the number of pledge drives to two per year, but donations are accepted all year-round at www.kcrw.com/join. Donors are still eligible to win the Costa Rica vacation through Sept.13.