Rock ‘n’ roll public relations man Patrick William Salvo died Thursday, April 7th. He was 57.

Salvo had survived an initial battle with throat cancer in 2001, but had recently succumbed to a bout with pneumonia, according to Sandra Bruno, who lived and worked with Salvo.

Salvo had been living in Venice running his Patrick William Salvo Agency. His business card describes his specialty as “extreme Venice public relations,” which would consist of animated calls to media outlets on behalf of his clients, including the Conscious Life Expo, artist/film producer Billy Blake and the West Los Angeles Chamber of Commerce.

“I’m not a publicist, I’m an artist,” Salvo was known to shout during his animated public relations calls, some of which would come in as early as 6 a.m.

“He was a complex, unique and talented person,” says Bruno. “He was flamboyant and intellectual and wasn’t afraid to let his rock ‘n’ roll side come out.

“He was also a sensitive and caring person, the type of person that when you met him, you just kept going back for more.”

Salvo had been a rock journalist in the 1960s and 1970s, interviewing rockers such as David Bowie, contributing articles to publications, including Melody Maker, and conducting a memorable Chuck Berry interview in Rolling Stone in 1972.

He is survived by a daughter, Catherine Bensky who lives in England, mother Rose Salvo and sister Barbara Smitts of New York. Salvo was originally from Queens.

A memorial service is scheduled at 7 p.m. Tuesday, May 3rd, at the Church of Scientology Celebrity Centre, 5930 Franklin Ave., Hollywood.

Information, (323) 960-3100.