The Santa Monica Big Blue Bus is encouraging tourists and residents alike to ride the locally based transit system for summer activities as a way to minimize traffic challenges and parking woes.
The new “Travel Like a Local” campaign offers insider tips on using Big Blue Bus and other modes of public transportation in the area for recreational activities this summer. Big Blue Bus officials say that taking the bus is affordable and provides easy access to major landmarks and attractions.
“The Travel like a Local campaign is designed to encourage everyone to get out of their cars and jump into a Big Blue Bus to experience both Santa Monica and Los Angeles through a different lens,” said Suja Lowenthal, Big Blue Bus transit government and community relations manager.
Riders can share videos or photos of their Big Blue Bus travels on Instagram using the hashtags #BBBlocal or #RideBlueGoGreen.