Santa Monica firefighters were among more than 50 people who opted to shave their heads late last month in exchange for donations to help raise much needed money for childhood cancer research.

The now bald participants accepted the challenge issued by the St. Baldrick’s Foundation at Barney’s Beanery on the Third Street Promenade in Santa Monica. Through their contributions, $20,933.91 was raised as part of a worldwide effort to conquer kids’ cancer, event organizers said.

Twenty-six Santa Monica firefighters, including Fire Chief Scott Ferguson led by example by eagerly shaving off their locks for this worthy cause, according to St. Baldrick’s. Joining them were some members of the community, including four women and several children — some of whom decided to shave on the spot like 11-year-old Lincoln Middle School student Oliver Peake, who raised $300 in under five minutes, according to St. Baldrick’s.

Participants said they willingly shaved their heads knowing that it is a small sacrifice in comparison to what children with cancer endure.

To donate and for information, (888) 899-BALD or