Landmarks of Pacific Park on the Santa Monica Pier and Los Angeles World Airports have joined in support of the Society for the Prevention of Cruelty to Animals-Los Angeles (spcaLA) during its awareness event this month.

The world-famous Ferris wheel at Pacific Park and the Gateway Pylons at Los Angeles International Airport have turned blue and white, beginning April 7th, in recognition of spcaLA to raise awareness locally for animal assistance during this economic downturn, a Pacific Park spokesperson said. The event is also intended to recognize the efforts of spcaLA, and to help clarify misinformation that there is a national umbrella organization connecting all spcas, according to the society.

National landmarks are also bathed in orange this month in support of the American Society for Prevention of Cruelty to Animalsí (ASPCA) ìGo Orange For Animalsî national event that began at dusk Tuesday, April 7th.

ìThrough our long term relationship with spcaLA, we understand the importance of heightened community awareness in order for them to gain assistance,î says Jeff Klocke, director of marketing and sales at Pacific Park.

ìOperating in the second largest city in the United States, spcaLA is challenged both financially and logistically as they work to overcome the impact of an unusual number of animals in need during this time of economic struggle.î

Pacific Parkís Ferris wheel ìHoliday High-Lightsî program is designed to not only celebrate the numerous holidays throughout the year with the community, but to raise awareness for special nonprofit organizations when possible, Klocke said. Pacific Park will also feature dog and cat images and other color patterns to enhance the experience. Both the Ferris wheel and LAX pylons will be illuminated blue and white from dusk until late evening.

ìI am deeply touched and humbled by this honor and show of loyalty by Pacific Park and LAX,î says Madeline Bernstein, president of spcaLA. ìCommunity support is critical to the survival of our abused and abandoned animals who depend on the funds staying here in Los Angeles.î

Standing at 130 feet above the Pacific Ocean, the Pacific Wheel at Pacific Park is outfitted with 160,000 LED (light-emitting diode) lights. The LAX Gateway Pylons feature 15 100-foot-high pylons and 15 smaller towers in varying heights and have 2,000 LED lights in the structures.

ìWe are proud to help raise awareness of Animal Cruelty Prevention month and join Pacific Park in its efforts to salute the hard work and tireless efforts of spcaLA,î said Mike Molina, senior director of external affairs of Los Angeles World Airports.

ìThe LAX pylons and the Ferris wheel are worldwide landmarks and with such high profile statuses can serve these types of causes well.î

Donations to spcaLA can be made online at or by calling (888) 730-5333.