Thirty Round Clip is not your typical hard rock band. From its beginning as a progressive metal band to its latest release, On Target, Santa Monica-based Thirty Round Clip has experienced the spectrum of ups and downs that can only be expected of the music industry.
“The name On Target comes from from how we felt about the album, that we were finally on target to where we wanted to be,” says BooM, drummer and music director of Thirty Round Clip. And the path to be “on target” was not easy.
“When we started as a band, we were really pigeon-holed in ‘prog metal,’ and while there is a market for that, it’s a very small market, and we all wanted to ‘make it’ in the music business,” says Mike Anthony, vocalist for Thirty Round Clip. “So I approached the guys and I asked them if they wanted to go more mainstream with the music.
“I’m very much a musician who goes by feel, where the other guys were very schooled, almost like a clinician Ö Prog metal is very technical and hard to play, and it impresses a lot of musicians, but we wanted to branch out and build a bigger fan base,” Anthony says. “So we sat down to work on the music, and we kind of met in the middle, going from the clinician music to the very ‘go-by-feel’ style.”
Not all of their musicianship came through smoothly, however. When one of their band members tried to exploit the success Thirty Round Clip had begun to achieve for his own gain, the band fell apart.
“He had us sign a contract but I had a weird feeling about this guy, something didn’t feel right, so I didn’t sign my real name, I signed my stage name on the contract,” Anthony says. “So when I called his bluff, he just lost it and we ended up getting lucky on that one, because we had been locked in a producer deal before that really stifled the band, putting us in zero momentum.”
“When I called his bluff he didn’t level with me, he just gave me pseudo-lawyer talk and quit the band… then the bassist quit too, and the band fell apart,” BooM says. “At that point there was no ‘Thirty Round Clip’.”
Four years, numerous band members, and one album later, the core members of Thirty Round Clip sit at the Starbucks where they decided to regroup and make their first real album.
“After the band blew up, I went out and got this device, a sequencer, and started writing some stuff that was mainstream and like the stuff that’s out there now,” BooM says. “So I called Mike and we met up and asked ourselves, ‘So, is that it?’ and neither of us were done. We didn’t have control over any other people, but we did have control over the music because we were musicians, we knew we could make music.”
Thirty Round Clip will perform at midnight Friday, November 30th, at the Whisky-a-Go-Go, 8901 Sunset Blvd., West Hollywood. Admission is $15.
Information, www.myspace .com/thirtyroundclip/.