Santa Monica resident Tim Kittleson has been appointed chairman of the board of directors for the Santa Monica Convention and Visitors Bureau for the fiscal year 2005-2006.

Kittleson replaces outgoing chairman Bill Crookston and has been a volunteer member of the bureau’s board of directors since 1998.

Currently working as director of the UCLA Film and Television Archive, Kittleson has worked in the film industry for 25 years.

He served as executive vice president of the American Film Marketing Association (AFMA) and executive director of the American Film Market (AFM).

AFM is an international marketplace where more than $500 million in film distribution deals are closed annually.

AFM has been held yearly in Santa Monica since 1991 and Kittleson booked the market in Santa Monica when he worked for the association.

“Tim’s experience with the AFM and his extensive background in marketing, meeting, and event planning are extremely helpful to our organization,” said Misti Kerns, president and chief executive officer of the bureau.

“He has a professionalism and expertise that will serve us well.”

Kittleson’s main focus as chairman of the board will be to advise bureau staff on how to establish, integrate, and disseminate Santa Monica as a destination city.

He will work on creating customer service and recognition programs with assistance from the City of Santa Monica and the Santa Monica Chamber of Commerce.

“One of our goals at the bureau is to create an environment where everyone from Santa Monica residents to visitors to employees feels welcome and appreciated,” Kittleson said. “One way to experience our welcome is by stopping at any of our four Visitor Information locations throughout the city.”

A walk-in center at 1920 Main St., Santa Monica, also offers a line of clothing and gifts, and a full staff of travel counselors.

Santa Monica gets more than 4.5 million visitors a year and tourism contributes an estimated $841 million to the city’s economy.