Virgin America Airlines has moved to a new location at Los Angeles International Airport (LAX) in Terminal 3.

Virgin America partnered with the airport and Los Angeles-based architects Rivers and Christian, with Lundberg Design of San Francisco to create a new ticket counter that airline officials say reflects the carrier’s innovative and environmentally-sensitive design sensibilities, with a nod to the airport’s original early-1960s style architecture.

“As a California-based carrier known for bringing style back to domestic flying, it was a pleasure to partner with a forward-looking airport and design team to reinvent the typical domestic airport experience — especially as we continue to grow our footprint at LAX,” said Virgin America president and chief executive officer David Cush.

“Our new face at LAX is a nod to the airport’s glamorous past, with all of the upscale, tech-savvy amenities that today’s travelers expect,” Cush said.

The move to Terminal 3 allows Virgin America to strengthen and expand its long-term footprint at LAX, and brings the Virgin-branded airlines at LAX in closer proximity, airline officials said. V-Australia’s new service is expected to arrive at Terminal 3 in the spring. The redesign of the Virgin America and V-Australia counters is part of ongoing expansion and renovation plans at LAX.

“We’re committed to making forward-looking investments that will modernize and expand one of the world’s busiest airports,” said Gina Marie Lindsey, executive director of Los Angeles World Airports, the city agency that operates LAX. “By partnering with Virgin America to create a seamless, next generation gateway for travelers to and from LAX, we’re connecting Virgin’s guests to the airport’s stylish past and its bright and growing future.”

Virgin America has served more than 1.2 million travelers to LAX since its August 2007 launch, and continues to expand its footprint in Los Angeles, most recently with the announcement of service from LAX to Boston’s Logan International Airport beginning February 12th.