Whole Foods Market in Venice is holding a two-week fundraiser in support of Gulf Coast oil spill victims who live in Venice, Louisiana, near the mouth of the Mississippi River.

Whole Foods, in collaboration with Re-source spring water, launched the “Venice for Venice” initiative Aug. 14 with the goal of raising $350,000 and sustaining awareness for the gulf coast region as it recovers from the oil spill.

“We are such a strong community here in Venice, California and we are happy to provide our residents with the opportunity to support those in our sister community,” said Kelly Layne, marketing supervisor at Whole Foods Market in Venice. “We hope that the ‘Venice for Venice’ fundraiser will help spread the importance of supporting communities affected by the oil spill and inspire other communities to do the same.”

A kick-off event at Whole Foods Market featured a performance from Luminaries, a local raw/vegan hip-hop band who is releasing its new single “Show the World” as part of the Music in a Bottle Campaign with EcoUsable. Sales from raffle tickets as well as select food and drinks from the day were donated to the “Venice for Venice” fund.

Throughout the two-week period, recyclables will be collected in Greenopolis recycling bins and donated to the fund. Additionally, all proceeds from “Venice for Venice” hats and T-shirts and sales of Re-source spring water will be donated to the fund.

“‘Venice for Venice’ is a way for people to support a few families that really need it due to loss of jobs and income,” says Melissa McGinnis, executive director of Greenopolis.