Mitch Orlik, a 30-year nonprofit fundraising executive, has been named the new executive vice president of Santa Monica-based WISE & Healthy Aging.

“Mitch brings a unique blend of expertise to WISE & Healthy Aging,” said Grace Cheng Braun, president and CEO of the social services organization.

“He is a strong fund development executive, and at the same time he has experience — both clinically and operationally — in social services. WISE & Healthy Aging and those whom it serves will benefit greatly from Mitch’s experience and knowledge.”

Orlik, who took over as executive vice president Aug. 1,

joined WISE from the Israel Cancer Research Fund (ICRF). He had served as executive director of the Los Angeles chapter since 2005 and as executive director of both the Los Angeles and the international offices since 2007.

“I’m looking forward to working at WISE & Healthy Aging,” Orlik said. “People who are 55 and older are the fastest growing segment of our population. Throughout its history, WISE & Healthy Aging has broken new ground in creating ways for older adults to enhance the quality of their lives while living independently in the community.”

Before joining the ICRF, Orlik was director of advancement for the Jewish Home for the Aging in Los Angeles, and director of development at Cedars-Sinai Health System. During his tenure at Cedars-Sinai, the annual major gifts campaign doubled to $40 million, according to WISE.

He has also served as executive vice president of the Jewish Federation of Columbus, Ohio.

Information on WISE & Healthy Aging, (310) 394-9871.